Personalized Promotional Products – One Great Way to Use Them

If you Google ‘personalized promotional products’ or ‘personalized promotional products articles,’ you get a lot of web pages that claim personalized promotional products are a great way to market.  They’re right, though most of the web pages are short on particulars, especially on how to use such products and know you’re using them well even if you’ve never use them before.

There are three causes for this situation:

1.    A lot of the articles are written by people who don’t know much about personalized promotional products marketing; part of the reason. 
2.    A lot of people who have useful particulars don’t include them because they don’t want to give away their advantage. 
3.    There are many ways you can use personalized products successfully.

Whether you want people to attend a trade show, a conference, or come to your store to buy, combining direct marketing and promotional products marketing can do wonders for your bottom line, especially if you work with tandem promotional products.

By ‘tandem products’ I mean products that you see together often, such as personalized coffee mugs and coasters or personalized pens and note pads. 

If you’ve done any kind of marketing, you know that you get more people to do what you want them to do if there’s something extra for them in it.  Even with products and services they clearly need and/or want.  Which is why people have sales/discounts.

The tandem promotional products approach addresses people’s lack of motivation.

The way you set it up is to send your prospects the cheaper of the two products (the personalized pen not the pad; the personalized coaster, not the mug) together with a fine letter that invites them to your event/store and tells them that there’s an additional gift for them when they arrive.  (Don’t tell them what the gift is.  Curiosity is a powerful motivator.)

The letter will have to have all the marks of a great direct sales letter and will be followed by at least two more letters or e-mail messages or post cards or phone calls or a combo of the previous.

Upon arriving and completing whatever action you want them to complete, you give them the more expensive product (the personalized coffee mug or pad).

Obviously, your personalized promotional products’ quality will be appropriate and so will the personalization.

The results will be excellent, conversions will be higher than what you’d get by merely inviting them (even if you do follow up with two more letters, e-mail messages, post cards, etc.).  Depending on the service/product you sell and how well you segmented, etc., they can be 3 or 4 times higher. 

Additional articles about personalized promotional products

About the author

The more you know about personalized promotional products, the more successful your marketing efforts will be. If you want your coaster/mug team to stand out more, you can use custom coffee mugs (as long as they don’t lose their usefulness; useful works better than gimmicky). To get free virtual proofs of your custom mugs and coasters, visit PersonalizedPromotionalProductsPrinting.com

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