Business Promotional Products Are a Great Way to High ROI

Recently, I had the occasion to speak with some small business owners about marketing, specifically about business promotional products marketing.  Some used them, most did not.  Either they had no good idea as to how to use them or thought them too expensive.  

As regards using them, it’s simple: you give away business promotional products, your prospects like you more, therefore, more of them will buy from you.  Yes, there are niceties that improve results a lot.  But, the overall concept is simple.

As regards price, it’s true that the price per item is high.  Depending on product, it can be $3, $10 or much higher.  However, the price per impression, the price that counts, is really low, on average $0.004 per impression in the US, with some of them (personalized bags and pens costing as low as $0.001 per impression).

Compare that with other ways of getting your message out.  Putting ads in newspapers costs $0.29 per impression, on average, in the US.  If you want to have ads on prime time TV, on average, you’ll spend $0.018 per impression, spot radio will run you $0.058, per impression, national magazines $0.045 per impression.
 
Cable TV, syndicated TV (day), billboards, and internet advertising have comparable per impression prices.  However, none of them make your prospects love you more just by you advertising to them.

According to the ASI survey, 41% of the people who received a promotional gift had a better opinion of the advertiser on the gift after the gift than before (with 11% of them having a greatly improved opinion).

Of course, you don’t want to be average, you want to be superior.  To achieve that, you keep in mind that over half of the people surveyed listed usefulness as the main reason they kept promotional products.  That and your budget should limit the choices significantly.

You limit the choices even more (while at the same time increasing results) if you know your intended target market.  The more you know about who you’re giving your business promotional products to, the better off you are, from the point of view or response.

If you feel you don’t know enough or give to large groups that don’t have that much in common, go with business promotional products that huge groups of people like and use, like personalized mugs or pens.  If you’re dealing with younger people, promotional USB drives appeal to, and are used by, many people under 40.

But you’re better off knowing a lot about your target audience.

My goal here is to get you to use business promotional products in addition to whatever else you’ve got in your marketing arsenal.  They are inexpensive and effective and do not require any marketing skills you don’t need in your other marketing efforts.  As a matter of fact, you can improve your other marketing efforts by combining them with business promotional products marketing.

You know, promise prospect a free gift if they do ABC action.  Better yet, give them a small, free business promotional product and invite them to do action ABC and promise them a mystery gift.  That should get them interested.

Additional articles about business promotional products

About the author

The key to having success with promotional gifts is simple: give away products people find useful. PersonalizedPromotionalProductsPrinting.com has the top ones (promotional USB flash drives, coffee mugs, pens, and more). Visit them if you’d like to get free virtual proofs of your personalized products.

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