As proposal writers how do we ensure we are at the top of our your proposal writing game? Attending bid writing courses regularly is one answer but what else can you do?
As proposal writers how do we ensure we
are at the top of our your proposal writing game?
When you sit down to tackle the latest
tender that arrives in your in-box, do you feel confident that you
are able to complete it to be at the very top of the bid writing
profession?
Our confidence as proposal writers
can fluctuate daily – particularly when we’re influenced by a
recent great win or a devastating rejection at the hands of our
evaluators. The problem is, the main criteria we have to assess our
individual writing skills is a clear-cut win or lose scenario –
meaning that no matter how adept at writing we may be, we can only
ever measure ourselves against our ongoing win rate.
Win rates can be dependent upon a range
of things – whether the bid was priced properly to be competitive
or not, whether the people across the bidding company got information
to you in time, and whether you were supported by a competent bid
manager and strong process.
However, if all of these factors are in
place and you still don’t seem to be measuring up in terms of your
win rate, it may be worth revisiting your training and seeing if you
can polish up on some of the bid writing basics.
There are a wealth of different ways to
learn new bid writing skills, and sharpen your prowess as a writer.
One of the first ways you can approach
a process of learning is by looking at the work of other people.
Bids that win are usually supported by
great writing, so looking through the past catalogue of tenders which
others have produced and have been successful can give you great
insight in to new techniques and tricks for enhancing your own
skills.
Another ideal way of sharpening your
skills as a writer is through evaluation. Changing the focus of your
skills from writer to evaluator on bids enables you to approach
documents with a fresh eye, ascertaining how compliance can be
reached and enabling you to mark down all of the things a fellow
writer could have done to improve the bid.
Sitting on the other side of the desk
will remind you of some of the basic tenets of great writing, when
you read another bid which may not necessarily include some of these
good practices. Additionally, operating as an evaluator for a while
reminds you of what you need to do to secure a win, and how you can
improve your style and technique to ensure absolute clarity and
compliance in future bid writing challenges.
Finally, remember to keep abreast of
new methodologies, tips, tools and techniques across the remit of the
bid writing profession by attending bid writing courses
regularly. Read up on new books, take a refresher course if you think
it may be useful, and revisit the basics from time to time to keep
ahead of your game.
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