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Branding | Corporate videos: im ...Corporate videos: image, corporate culture, and trainingSubmitted by Irene on Friday Aug 29, 2008 and viewed 366 timesTotal Word Count: 1239 Author Rating: NA Rate this article
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video production is a powerful tool for corporations to reach both external
publics such as clients, potential partners, and prospective employees, as well
as internal publics, such as corporate culture and internal marketing programs. A
corporate video on DVD or on the Internet or Intranet is one of the most
efficient and cost effective way to get a consistent message out to your sales
force. Demonstrating
your product through a point of sale DVD, on the Internet or on a CD playable
on a computer or a TV can be the answer to help boost sales. It is a fact that the human
brain absorbs fifty percent more information through visual and sound medium
than any other medium. People prefer to watch video than read. The power of a
production as a business-marketing tool is trivial: full-screen video,
full-bodied audio, and the ability to immerse your target market into your
message. Lion Productions
recognizes this by offering the best combination of video with music and
narration to enhance your communication with your audience. Lion
Productions helps you raise the money you
need. Whether it’s been for community projects, health care institutions,
non-profit organizations, corporations, medical facilities, schools, retirement
homes, religious groups and other organizations around the world church
buildings, arts or history organizations, Lion applies the fundamental principles of effective and ethical
fund raising to make you a winner. Lion’s
been studying the marketing field, the best current practices, and the latest
theories of branding to understand where this field is going and what our
clients need from us that they can’t get from just anyone. Lion helps
organizations communicate and instill culture in alignment with their brand. Lion’s approach to brand
building starts with a foundational strategic positioning. Positioning works in
the space between your message to the marketplace and your actual share of
mind. And while we shoot for the stars, we live in the real world. Sometimes a
better-financed, more-entrenched competitor has the perfect positioning. Other
times no matter how elegant a strategy might sound, the organizational culture
is not yet quite up to taking on the challenge. Lion creates a truly complete digital media and visually
rich solution for property developers, architects, and real estate agencies.
Visualization and animations bring new designs to virtual 3D life, allowing you
to see everything in its glory as though it was already built, which includes
high quality video productions and TV commercials. The Internet has given
businesses a big stage to advertise their products or services. People from all
over the world can access sites such as youtube, myspace or facebook, all of
which are free to place videos on. Similar to a brochure or flier, if you
choose to have your video put onto a DVD, you will be able to replicate it as
many times as needed and then send it to prospective clients. Lion
Productions can put together every aspect
of your television production, from the show opening and graphics to music or
narration to having our team actually edit the piece. Lion
Productions can even film or tape the
footage, write the scripts, and find the talent for you Lion’s extensive experience in television production, from
producing Boomers, Redefining Life after Fifty, a series for PBS for which we
followed a retired couple from Seattle, WA moving to Rusesti Noi, a little
village outside of Chisinau, Moldova to Din State, a TV series about what it
takes to live the American Dream, and to all of our corporate video productions
has enabled us to take on a feature film “Spaghetti versus Lasagna.” Lion
Productions can take care of your media
placement needs, as well as finding stations and using our connections to Distribute it
on prime channels at great rates. Lion
Productions can simply help you with every
facet of developing, producing, marketing, and advertising just about anything
in the world of design, video, and animation.
- It’s the best way to
introduce a new product or launch a new service on the market and educate your
consumers - It promotes your existing
product You can use Corporate video productions for: -
Customer Service -
Orientation -
Loss prevention -
Recruitment -
System training -
Product
introduction -
Product
development -
Presentation
coaching -
Diversity -
Sexual harassment -
Employee
communications -
Financial training ArticleSource: ArticlesAlley.com
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