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Home | Business | Branding | Corporate videos: im ...

Corporate videos: image, corporate culture, and training

Submitted by Irene on Friday Aug 29, 2008 and viewed 368 times
Total Word Count: 1239
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A video production is a powerful tool for corporations to reach both external publics such as clients, potential partners, and prospective employees, as well as internal publics, such as corporate culture and internal marketing programs.

 

A corporate video on DVD or on the Internet or Intranet is one of the most efficient and cost effective way to get a consistent message out to your sales force.

 

Demonstrating your product through a point of sale DVD, on the Internet or on a CD playable on a computer or a TV can be the answer to help boost sales.

 

It is a fact that the human brain absorbs fifty percent more information through visual and sound medium than any other medium. People prefer to watch video than read. The power of a production as a business-marketing tool is trivial: full-screen video, full-bodied audio, and the ability to immerse your target market into your message. Lion Productions recognizes this by offering the best combination of video with music and narration to enhance your communication with your audience.

 

Lion Productions helps you raise the money you need. Whether it’s been for community projects, health care institutions, non-profit organizations, corporations, medical facilities, schools, retirement homes, religious groups and other organizations around the world church buildings, arts or history organizations, Lion applies the fundamental principles of effective and ethical fund raising to make you a winner.

 

Lion’s been studying the marketing field, the best current practices, and the latest theories of branding to understand where this field is going and what our clients need from us that they can’t get from just anyone. Lion helps organizations communicate and instill culture in alignment with their brand.

 

Lion’s approach to brand building starts with a foundational strategic positioning. Positioning works in the space between your message to the marketplace and your actual share of mind. And while we shoot for the stars, we live in the real world. Sometimes a better-financed, more-entrenched competitor has the perfect positioning. Other times no matter how elegant a strategy might sound, the organizational culture is not yet quite up to taking on the challenge.

 

Lion creates a truly complete digital media and visually rich solution for property developers, architects, and real estate agencies. Visualization and animations bring new designs to virtual 3D life, allowing you to see everything in its glory as though it was already built, which includes high quality video productions and TV commercials.

The Internet has given businesses a big stage to advertise their products or services. People from all over the world can access sites such as youtube, myspace or facebook, all of which are free to place videos on. Similar to a brochure or flier, if you choose to have your video put onto a DVD, you will be able to replicate it as many times as needed and then send it to prospective clients.

 

Lion Productions can put together every aspect of your television production, from the show opening and graphics to music or narration to having our team actually edit the piece.

 

Lion Productions can even film or tape the footage, write the scripts, and find the talent for you

Lion’s extensive experience in television production, from producing Boomers, Redefining Life after Fifty, a series for PBS for which we followed a retired couple from Seattle, WA moving to Rusesti Noi, a little village outside of Chisinau, Moldova to Din State, a TV series about what it takes to live the American Dream, and to all of our corporate video productions has enabled us to take on a feature film “Spaghetti versus Lasagna.”

Lion Productions can take care of your media placement needs, as well as finding stations and using our connections to Distribute it on prime channels at great rates.

 

Lion Productions can simply help you with every facet of developing, producing, marketing, and advertising just about anything in the world of design, video, and animation.


Corporate video production is useful because:
- It is the most efficient way to inform, persuade, and motivate
- It articulates and supports your business strategies

- It’s the best way to introduce a new product or launch a new service on the market and educate your consumers

- It promotes your existing product

 


You can use Corporate video productions for:

-          Customer Service

-          Orientation

-          Loss prevention

-          Recruitment

-          System training

-          Product introduction

-          Product development

-          Presentation coaching

-          Diversity

-          Sexual harassment

-          Employee communications

-          Financial training

 

ArticleSource: ArticlesAlley.com
About the author
The theory of corporate videos - You use corporate video to improve or change your image - You reposition your company to the community - You brand the company in the marketplace - A corporate video moves people and persuades them that your organization is worthy of support, which will bring in more investments in your company
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