Corporate Video Productions: the Relationship of Human Resources and the Communications Department

The phrase strategic HR management or strategic HRM and corporate video productions are on more and more executives’ lips these days. But what do they really mean? There is no single short, snappy definition of the terms. Instead, many people find them easier to understand by envisioning what it looks like in action. When you manage HR strategically in your firm, you do the following:

1.      anticipate important potential changes outside and within your company that will exert a significant impact on its ability to compete. The best thing would be to make a corporate video to show the impact.

2.      Help shape high-level strategy by contributing your insights about the company’s most daunting competitive challenges and valuable new opportunities. Again, this is the right place for a corporate video.

3.      Use a video to help you define the skills, knowledge, behaviors, and attitudes your firm’s workforce needs to acquire or strengthen in order to move the organization  toward its strategic goals

4.      Shape an organizational culture that encourages and enables executives, managers, and employees to embrace, thrive on and learn from change. A training video would be best!

5.      Integrate the many different HR-related efforts taking place across the organization into one overarching strategic effort that supports the company’s long-term goals. A corporate video is what’s needed here!

To achieve all of this, many experts recommend that companies develop their HR strategy as an integral part of formulating the high corporate strategy- rather than developing it in parallel with or after the corporate strategy. HR and Corporate Communications Professionals should work closely and should use a corporate video.

What should a  corporate video productions show:

            Attract, hire, retain talented employees to fill those roles and shoulder those responsible.

            Convey the importance of strategic initiatives and motivate the workforce to embrace change

            Encourage learning and growth throughout the company

            Influence and persuade to “sell” HR initiaves to line managers throughout your organization