Google’s algorithm might be a secret, but there are things you can do to control your site’s authority. Here’s a checklist to do just that!
I’ve
been running a blog for almost a year now, but what baffled me was
that it wasn’t appearing Google. I even tried searching for the
URL itself, and still, Google shows as if my site is not online. Back
then, I had no idea what san diego seo is, or that there’s such
a thing as webmaster guidelines. Also, I’ve noticed that google
has regular page rank updates and there are times when my site is
high up on the scale, or it gets a PR 0.
I know a lot of you
have this same experience, and like me, some might be new to san
diego seo. Well, you are in luck, because I will give you several
ideas to help you troubleshoot this Google issue so you get the page
ranking that you deserve. Of course, in order for you to take
advantage of the information on this article, you need to have your
site re added and verified in your Google websmaster tools account.
According to several
professional seo company, there are two kinds of Google penalties –
algorithm based and manually driven. Algorithm based penalties means
that your site may have been filtered by Google’s algorithm due
to some linking or onsite issues. Sometimes, Google will penalize
your site for sending a weak signal i.e the topic of your site cannot
be discerned by the search engine or it is not relevant to searches.
Your site can also get penalized for hidden texts especially when
they are placed on important pages.
Sometimes when
violations are too serious, Google take action and one of their human
staff will review your site for violations of their quality
guidelines and can possibly result to your site getting banned from
Google.
Now that you understand
how Google can penalize you, here’s a checklist you can use
when troubleshooting for page ranking issues.
1. Check your site
using this query site: www.yoursite.com or site:yoursite.com if you
use the non-www version.
2. If your site does
not appear, check your Google webmaster dashboard. Here, you will see
if the googlebot has problems accessing your site. Sometimes it is
blocked by a robot.txt so you’ll have to remove that.
3. It will also help to
check if your homepage contains this source code: <META
NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">. Of
you find it, then you need to remove it because this script is an
instruction for google not to index your site.
4. Check for hidden
texts on your site or possible keyword stuffing issues.
5. Check for duplicate
content. Duplicate content does not cause your site to be banned by
Google but their algorithm checks for other versions and yours could
end up at the bottom of the SERPs.
6. Check for the
quality of your inbound and outbound links. Make sure that these are
related to your niche. Be honest - buying links from sites are no
longer as effective as before and can even harm your site’s
standing.
| About the author |
David Adams is a search engine marketing specialist in Washington, DC. His work has proven to be very professional and shows excellence in his field. |
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