Search Engine Rankings

A search engine indexes different websites available on the Internet and shows a list of them to the users when searched on a specific keyword. You can compare a search engine to a library where you can search books on a specific topic and access numerous books. It is essentially a free service, but you can also invest into paid ads that appear along with the organic search results. If you are concerned about an ad that is appearing in a low rank on a search engine, they will give you customized tips. However, the search engines cannot provide such a level of service for the organic results because the number runs into trillions or probably more.

This is the reason Search engine optimization (SEO) has become a popular service, which helps your website appear in high positions on search result pages or increase your Alexa rankings (a method of ranking a website by calculating the number of visits with Alexa toolbars installed on the website). A search engine page ranking depends on multiple factor and even though the whole system is automated, it is highly intelligent. A search engine like Google, Yahoo or MSN will generally always reward a good site with high rankings. To learn what to do in order to secure a good page ranking for your website, read the following tips.

Keyword incorporation

Suppose there is a book, which cannot be classified into any category. It is neither a romance, nor a documentary. Any library will be confused regarding where to place it and will probably shove it to some obscure corner. The exact same thing happens with your website if you do not follow a central theme in it. If your website is about a varied subject matters, still try to bring them under a common theme and have this theme spread throughout your website content in form of keywords.

Links to other good pages

If other websites with high page ranks link to your website, your own ranking goes higher. The search engine crawlers automatically think, as your website is being linked by other ‘good’ websites, it must be useful.

Page loading time

If you are using a nice flash image on your website and feeling very happy about how brilliant your page is looking, think twice. Flash images can slow down your page loading time considerably. There is no problem with having a light flash file. However, don’t be over-enthusiastic and use a flash image that will take more than 20 seconds to load. Not only your Search engine page ranking will dip but your visitor will also run away elsewhere.

Under construction pages

How many times has this happened to you that you have searched on something, noticed a website that just suits your need and opened it only to see the pathetic message ‘We are sorry the site is under construction’? Neither search engines not visitors like this. Have your website and all pages up and running always, no matter what.

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