Social Media Integration for Your Online Business

The internet is now becoming more of a social platform. Marketing 2.0 has now become the trend in internet marketing. New age marketing techniques like viral marketing, social marketing, blogvertising and many more all are part of the Marketing 2.0 phenomenon. This development provides you new ways to identify, target and feed your message to the right audience and turn them into your customers. You must constantly follow closely the Marketing 2.0 standard to deliver the best social mediation solutions, thus, hitting your audience. With so many different strategies for integrating social media, there are many products available out there that are well worth mentioning. In 2008 Yahoo introduced a platform called "oneConnect" that will allow users to integrate many forms of communication into their mobile phones. Yahoo describes this new platform as a way to "use all your favorite communications tools and services to connect with anyone, at anytime. From IM or text, email or social networks, Yahoo OneConnect intends to integrate all the ways you communicate into a unique, mobile experience." It allows users to view new postings on Facebook, photos on MySpace or a connection on LinkedIn. You get a chat client, a contacts manager that syncs with your Yahoo contacts and your Apple Address Book seamlessly. This mobile platform will support a good number of social media sites and make it easier for people to stay connected to their friends. Yahoo OneConnect describes its new service as a way of keeping a pulse on its users’ networks and delivering the most current action right to their phones. 

Another creative way to integrate social media is even thorough a social media-friendly browser now called Flock. The latest version of this web browser that’s based on Mozilla Firefox comes with many built-in and customizable social media tools. Flock has a People’s Sidebar that keeps track of all your Facebook, Twitter, Flickr and YouTube contacts. This means you don’t need to keep visiting the Facebook site after you’ve logged on to it. Flock keeps track of your friends’ status updates, allows for instant messaging, and lets you check if you’ve got new messages, or if your friends have posted new pictures or content. If you use Twitter, you can instantly interact with your Twitter friends, post a Twitter, and check your friends’ updates, all from Flock’s sidebar. Flock has integrated Gmail and Yahoo mail in its browser. It automatically checks your email for new messages and lets you send e-mail directly from Flock, without you having to be on the Gmail or Yahoo site. The browser comes with a built in blog editor that allows you to post and publish text or images directly to your blog. With Flock’s built-in Feed Reader, you can track, organize and read the latest content from the sites you subscribe to. The browser conveniently supports online bookmarking with Delicious and Magnolia. You can bookmark sites to Flock and your Delicious or Magnolia account simultaneously. You can search for YouTube videos or Flickr photos using the Media Bar Search Tool. If you come across content that you like, you can instantly bookmark it to your Media Stream. This browser seems to try to implement all your social media needs.

No matter what you social media integration needs are, the point is that with the constant development of new technology, everyone must find ways to keep up with the demands of the web. Breaking through all the clutter is becoming harder by the day. Yahoo OneConnect and Flock are just two of the hundreds of methods available to integrate your social media.