This article highlights the concept of dropshipping including its working process with an example. In the end it depicts some hazards of dealing with dropshippers.
Dropshipping is a type of retailing where the retailer does
not keep goods in stock, but instead passes the customer's order and shipment
details to the wholesaler, who then dispatches the goods to the customer
directly. The retailer makes their profit on the difference between the
wholesale and retail price. Some retailers may still keep "show"
items on display in stores, so that customers can inspect an item similar to
those that they can purchase. Other retailers may only provide a catalogue or
Internet presence.
Drop shipping can occur when a retailer receives a single
large order for a product. Rather than route the shipment through the retail
store, the retailer will arrange for the goods to be shipped directly to the purchaser.
Let us assume, you purchase an item from a dropshipping site
for $20.00. You would sell that item for a price determined by you; let's use
$35.00 plus $4.50 shipping for an example. After you collect the total payment
of $39.50 from the customer and their mailing address, you would forward the
$20.00 plus $4.50 for shipping to the wholesaler, and keep the $15.00 as
profit, never having to touch the product, as the wholesaler ships it out to
the customer.
In short, dropshipping is simply selling products for
wholesale companies, sending them the address of the person who bought from
you, and they ship the product to them.
This is an incredible opportunity, most times for the cost of a meal at
a restaurant, to start a profitable eBay business.
Many sellers on eBay also drop ship. Naturally a seller will offer an item as
new and ship the item directly from the wholesaler to the highest bidder. The
seller profits from the difference between the winning bid and the wholesale
price, minus any selling fees from eBay.
Finding Dropshippers
Startups and individuals new to the dropshipping world
generally face severe difficulty in finding legitimate and authentic
dropshipping companies. Several online directories have popped up in recent
times on the net which help to make this task easy. Its best online example can
be seen by working of the famous online dropshippers directory http://www.aidandtrade.com.
Whilst looking for dropshippers, there is a general misconception
that dropshipping companies who charge an initial fee to sign-up and open
accounts with them are not considered genuine. Although this might be true in
some cases however the reason for charging this fee is that, these companies
want to make sure that they are dealing with genuine traders and not
individuals merely looking for quick bargains and one off items.
Advantages of
Dropshipping
Working with dropship companies has numerous advantages for
small companies and individuals looking to earn part time or even full time
income. Following are some of its benefits.
- The dropshipper researches for products and provides their
lists/catalogues of available items at trade prices - one can sell any of these
items by any method they wish.
- The dropshipper
acts on the order - Only when the item has been sold and the payment has been
received, the dropshipper is asked to fulfil the order.
- The dropshipper packages the orders – No packaging costs
are involved at the end of the seller.
- The dropshipper sends the orders out direct to the
customer – No delivery costs and efforts are associated with the seller
- The dropshipper is transparent to the customer - As far as
the customer is concerned their purchase has come directly from the seller.
- The dropshipper holds all the stock – No warehouse or
storage issues at the end of the seller
- All the seller has
to do is concentrate on sales and marketing and banking the profits!
Dropshipping Pitfalls
While it is true that the profits can be gigantic, the
seller effectively has to rely on the goodwill and professionalism of the
dropshipper/wholesaler. Eventually, one should always keep in mind that should
the deal go raw (for instance, the dropshipper supplying a faulty product or a
downright incorrect one), it will be the seller's reputation that will take
hit. The end buyer cares nothing for whether the seller used a dropshipper or
not; all they truly care about is receiving the product that they paid for. For
that reason, dealing with unconfirmed dropshippers can be risky.
Additionally, profit margins can be low when working with smaller dropshipping
companies. Typically the biggest
discounts from manufacturers go to larger volume resellers who further pass
their discounts to sole traders and individuals. Using smaller dropshipping companies one
might end up paying much more per unit of product than by contacting
manufacturers direct. Most manufacturers
refuse to deal with individuals, but many will offer low volume quantities at
wholesale price. For a fast selling
product it could be worthwhile buying small quantities directly from the
manufacturers.
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