Google Introduces New Web Analytics Offerings in Singapore to Increase Business Results for Websites

Google Introduces New Web Analytics Offerings in Singapore to Increase Business Results for Websites and Online Marketing Campaigns
Comprehensive approach includes enterprise-class features in Google Analytics, new Google Analytics Individual Qualification Program and appointment of first Google Analytics Authorised Consultant in Singapore and Southeast Asia
Singapore, 19 March 2009 – Today Google announced the expansion of its web analytics offerings and support for marketers, advertising agencies and businesses in Singapore and Southeast Asia. Besides providing enterprise-class features in its free Google Analytics™ tool, Google is launching a new Google Analytics Individual Qualification program and has appointed its first ever Google Analytics Authorised Consultant (GAAC) in the local market. Information gleaned through web analytics tools provides an understanding of consumer behavior online and is applicable across various industries from travel to finance to IT and many more. Web analytics users get online data to gain a deeper understanding of customers’ needs and build their website or online campaign around that understanding to improve the effectiveness of their websites, maximize their online marketing campaigns, and convert online traffic to sales.
“In an economic slowdown when consumers are spending more time on the Internet looking for a great deal, local businesses have a great opportunity to use web analytics as a cost-effective, smart way to make sense of online consumer behaviour. Our free and powerful Google Analytics tool helps businesses to understand the customer experience online – to see what type of products customers were trawling for online, what was working on their websites and how to win over customers – and then turn this insight into action for better business results,” said Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia.
These initiatives were unveiled in conjunction with the first Google Analytics event held in Singapore. Speakers from Google, Swissotel and clickTRUE presented to 200 marketers, ad agencies and businesses on how to benefit from the power of web analytics and channel it towards actionable insights. For more event info including agenda and speakers, please visit http://bit.ly/gamasterclass.
Google Analytics provides enterprise-class features to increase marketing ROI
Google Analytics is the free, next-generation web analytics tool that shows marketers, ad agencies and businesses how visitors find their website, how they navigate through it and how they become customers. Google Analytics users can also get important information which will help them to strengthen their online presence and create the potential for higher-converting websites.
Google Analytics now offers enterprise-class features including custom reports, advanced segmentation, an API as well as an updated interface, richer data visualisations and an integration with Google AdSense. These new features combine the sophistication and versatility of a full-service web analytics tool with Google Analytics’ ease of use and accessibility, so that large and small businesses can better understand and serve their customers and improve the value of their marketing investments.
For more information about Google Analytics, go to http://www.google.com.sg/analytics.
Google Analytics Individual Qualification program promotes understanding of web analytics
The Google Analytics Individual Qualification (IQ) is a new skills qualification program which allows individuals to demonstrate proficiency in Google Analytics. Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organisations can have staff take the course as part of their professional development.
While Google Analytics is easy to use for beginners, it is most powerful in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organisations and at helping others to do the same. The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organisation to take the online course or test.
For more information or to get started with Google Analytics, follow the sign-up instructions at http://www.conversionuniversity.com.
clickTRUE to provide web analytics services as first ever Google Analytics Authorised Consultant in Singapore and Southeast Asia
Catering to businesses that prefer to leave web analytics to the experts to get the greatest return, Google has appointed clickTRUE, a local online marketing company, as its first ever Google Analytics Authorized Consultant (GAAC) in Singapore and Southeast Asia. By meeting standards set by Google, including passing web analytics client satisfaction criteria and a rigorous web analytics technical and strategy test, clickTRUE has met the qualifications of becoming a member of this elite program. This allows clickTRUE to provide Google Analytics advanced technical support and professional services to help companies in Singapore and Southeast Asia to measure and get the most value from their websites and online marketing campaigns.
Mr Jereme Wong, Chief Operating Officer of clickTRUE, said, "We are excited with Google's dedication in promoting web analytics in this region. Our participation in the Google Analytics Authorised Consultant program demonstrates our continued commitment to educate and deliver quality online marketing campaigns to our clients."
The GAAC network spans the globe and provides businesses with the advantage of years of web analytics experience and offers a wide variety of services including:
• Google Analytics strategy, implementation and reporting configuration
• Analysing and optimising Search Engine Marketing and online campaigns on multiple media
• Integrating web visitor behaviour data with e-commerce tracking information for better conversions online
• Training and consulting on Google Analytics
For more info about the Google Analytics Authorised Consultant program and to see a list of GAACs worldwide, go to http://www.google.com.sg/analytics/authorized_consultants.html.
About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.sg.
Google and Google Analytics are trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
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Media Contacts:
Maureen Hoon (Tel: 6238 0297; Mobile: 9650 9990; Email:mhoon@hoffman.com.sg)
Shirley Wong (Tel: 6252 9008; Mobile: 9337 9227; Email: swong@hoffman.com.sg)

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