Articles By admin

Dr. Mike Beitler explains what the Myers-Briggs Type Indicator and the DiSC Profiler reveal about your personality and preferences. He compares the two instruments and explains how each can be useful in building your effectiveness.

A powerful lesson learned from Katina. Read how a major airline put lives ahead of profit...

As a customer of any service or product - how do you feel when your Email is ignored, your voice mail message is never answered, and you don’t get any feedback or concern, at all, from customer service? We all feel the same – nobody likes to be ignored. The shame of all this is that customer service is getting worse on a global scale.

Having to deal with angry and upset customers are by far one of the worst responsibilities we must face on a day to day basis in the world of sales and business.

Discover some warning flags that your customer service is not working, that you have some very unhappy customers while your employees are telling you "It's those stupid customers."

Let’s face it, good customer service can make or break a company. Even if the product is top-notch, if the sales representatives don’t have great customer service skills, it doesn’t matter. Customer service should be a number one priority to any business.

How should you and your team treat your customers for superior service? This article provides you with an alphabet guide of everything you need to know to become a truly outstanding customer carer.

Learn the basics to outstanding customer service.

Fact is, managers MUST do something positive about the behaviors of those important external audiences of theirs that MOST affecttheir operation.

A Media Kit, also called a press packet, is simply a collection of information that typically includes a letter to the recipient, brochures, testimonials, reviews and a business card. A media kit is a sampling of key information about you and your company, what you do and why they should care.

Surely we can agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?

Will PR firms figure out how to control consumer generated media pouring out of hundreds of thousands of blogs daily?

Sometimes restaurateurs are convinced they should be in the kitchen or the dining room and they are so wrong.

If you believe tactics ARE public relations, it reveals that you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.

Australian poltician Mark Latham has generated huge public awareness and boosted sales of his book through creating a media frenzy and essentially turning a potential crisis situation into a positive, and lucrative one. Read to find out how you and your business can learn from Latham.

Ever feel like a cog in the wheel? Ever wonder if anyone has heard about your company? To succed you must get noticed! Change the way you brand and print your marketing material.

Lance Armstrong has created more than a legacy he has created his own brand of "The American Dream." Lance Armstrong is what Americans want to believe they can be, accomplishing what all Americans strive to accomplish in their lifetimes. There is no stronger brand promise in America than the opportunity to succeed. Lance Armstrong embodies that brand promise, securing his story in our considered set of heroes.

Let’s face it as a self-employed professional (in any given industry) you are not the only gig in town.

Branding is Everything... Everything is Branding. You have 3-4 seconds to get your message across.

Packaging makes a world of difference. It could be the same product, but with a different packaging and consumers go wild! Freelance Graphic Designer and Writer who normally strategizes such branding and packaging designs finds herself a victim of her own trade.

For those who think price and service are the only differentiating factors for their brands: this article is for you. Ever wondered why the simple elegance of Apple Computer lures millions of people into Apple Stores? Or perhaps why people are at such high risk for switching banks? The answer is simple. Literally.

Eleven Ideas to Generate More Direct Mail Responses will help direct marketers receive more responses to their mailings.

What you see is not what you get.

You've bought the schedule and now you're ready to write your own radio spot. But before you do, put down that pencil and read this article first!

Free online advertising is very effective because of a few important reasons.

Generally speaking, a vinyl banner is easy to design. Anybody with a little bit of graphic design experience can design a vinyl banner. And even if you have no experience, your supplier can point you in the right direction, or even design your banner for a small charge.

Do you want more referrals? Just keep in touch with your clients. Learn different content strategies for keeping in front of your targeted audience.

Do you struggle with marketing to real estate agents? Learn why you need marketing materials and how they help you before approaching agents.

Are you not satisfied with the effectiveness of your marketing materials? Learn the common mistakes to avoid and achieve a better response with your marketing.

Competition is everywhere. How do I keep my company in my customers and prospects mind without spending thousands of dollars?

This little known strategy works to increase your company's profits while doing good things for the community and developing a great reputation. Learn how to make the community see your business as a golden beacon and flood you with more business because of it.

Once you get your streamlined sales force up to speed, it's going to need more people to talk to. Leads! We need more leads. Who hasn't heard that recently? Learn hard hitting ways to get more leads into your business.

Systemizing the sales process from the first contact throughout the relationship increases the probability of making the sale while decreasing the impact of competition.