Articles By Matt Paines

Social media is the new big thing, or so many would have us believe, and yes to a degree YouTube and Facebook (among others) are excellent channels. Twitter, however, for the ordinary business is not so easy to see unless you have a lot to say. With this in mind we decided to conduct an experiment on traffic levels that could be achieved from a standing start, just as you’d expect if a small business were to start a social media campaign. The experiment is centred around the recent Le Mans MotoGP event in May. Two motorcycles ride from central England to Northern France, approx 500 miles. The progress is Twitter’d, Facebook’d, Blog’d and eventually Youtube’d. It catalogues not only the racing but the journey, the trials and tribulations. The findings from the experiment were then correlated and the results published to expose some interesting facts no small business should ignore.