Articles By Jonathan Bernstein

Every single employee of your organization is a potential PR spokesperson. Because of this, it's critical that they are kept informed and on the same page. Trained properly, internal audiences can be one of your greatest assets in a crisis.

The H1N1 Effect: When, faced with perceived health risks, consumers make purchasing decisions about a given product based on fear, conjecture and media hype versus the facts concerning the actual risk. How can you prevent this effect from harming your business? Read on!