Articles By Chirs Woodward

When Viji Raveendran, an engineer at Qualcomm, came to the United States from India she was part of the trend in her native country to pursue graduate degrees in the U.S. While it is more economical to pursue an undergraduate program in India, graduate work is more specialized and in-depth in the U.S.

The marketplace is crowded, and there are more ways than ever to connect with customers and potential customers. To get an edge over the competition you need to select and implement proven small business marketing strategies.

A small business marketing communication plan is essential to the strategic, consistent growth of your business. Why? Because a marketing plan is like a roadmap: You don’t have to follow the route you originally planned when you first set out, but you need a place to start and a destination. You’ll undoubtedly take detours along the way, but a small business marketing communication plan will at least keep you on the right track.

A small business marketing coach can be an invaluable asset to any entrepreneur. Since most entrepreneurs start a small business based upon their specific area of expertise, they’re great at what they do, but they often don’t know how to market themselves. But smart business owners know their core competencies and the importance of delegating, so they hire a small business marketing coach to help launch their new enterprise.

Follow these 5 small business marketing campaign tips and you’ll be well on your way to building your brand and selling more of your products and services.

Viji Raveendran has always had great ideas to match her great aspirations. As a girl in her native India, she was passionate about engineering.