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Articles By Chris Marlow

Cultivating Quality Clients With a Powerful Ezine (2730 views)
How to create an ezine that will build your client list and increase your profits.
Author: Chris
Submitted: Saturday, Mar 03 2007
How to Build Your First Copywriting Portfolio (6249 views)
Three ways novice copywriters can build a portfolio when they have no samples to offer.
Author: Chris
Submitted: Wednesday, Feb 28 2007
Two Common Negotiating Mistakes Copywriters Make, and How to Avoid Them (2480 views)
Article describes two financially ruinous negotiating tactics often made by beginning copywriters and suggests better alternatives.
Author: Chris
Submitted: Friday, Feb 23 2007
Small Business: When Is It a Profitable Niche (613 views)
Small business can be a very lucrative market under certain circumstances. Article gives three examples.
Author: Chris
Submitted: Wednesday, Jan 24 2007
Who Lands the Big Companies (586 views)
If you want to work with the very large companies like IBM, Microsoft and others, you need a great "value proposition."
Author: Chris
Submitted: Wednesday, Jan 24 2007
A Clever Way Copy Writers Can Strengthen Their Marketing: See Yourself As the Product! (589 views)
How copy writers can use a Creative Brief to sharpen yheirr positioning in their marketplace.
Author: Chris
Submitted: Tuesday, Jan 23 2007
Your Unique Selling Proposition: Use It. Or Lose Everything (2184 views)
Business owners and copywriters alike need to understand the power of the Unique Selling Proposition. Actual corporate USPs are included for illustration and clarity.
Author: Chris
Submitted: Monday, Jan 08 2007
The 5 Big Obstacles to Freelance Success And How to Powerfully Overcome Them! (2131 views)
If you've been a freelance professional serving corporate clients, you know what the big obstacles to success are, but do you know the solutions? Freelancer's Coach Chris Marlow offers help...
Author: Chris
Submitted: Monday, Jan 08 2007
How to Quadruple Your Chances of Landing a Client Using "Bulky" Mail (968 views)
To get an edge on your competition, do a direct mailing to your prospect list using a "bulky item." Decision-makers who purchase your service will see you as "above the rest"!
Author: Chris
Submitted: Monday, Jan 08 2007
How the Freelancer Can Build a Super Powerful Prospect List (664 views)
Every business needs a list to prospect to, and the quality of that list will determine the success of the freelancer. Here's how to build a list of strong prospects...
Author: Chris
Submitted: Monday, Jan 08 2007
A Clever Way Service Professionals Can Strengthen Their Marketing: See Yourself As the Product! (614 views)
Take your usual run-of-the-mill Creative Brief or Project Brief and use it to strengthen the most important aspects of your own personal marketing!
Author: Chris
Submitted: Monday, Jan 08 2007
One Of The Most Powerful Self-Marketing Tools A Consultant Can Have, And How To Successfully Use It (857 views)
Find out why an ezine is one of the most powerful self-marketing tools available and how you can use it for maximum success.
Author: Chris
Submitted: Monday, Jan 08 2007
What to NOT Name Your Freelance Copywriting Business (1967 views)
What copywriters need to know about the importance of branding in establishing their freelance business.
Author: Chris
Submitted: Monday, Jan 08 2007
Failed Agreements: What Copywriters Must Know About Negotiation (1663 views)
Two ways copywriters sabotage jobs, ensuring low pay and an unhappy client. Follow these tried-and-true rules of thumb and you'll see more immediate success with your clients, the work you do for them and what you get paid.
Author: Chris
Submitted: Monday, Jan 08 2007
Find Out Where The High-Paying Freelance Copywriting Jobs Are (1802 views)
If you're a copywriter interested in earning a high income, read this article to find out which jobs pay the most and where to find them.
Author: Chris
Submitted: Monday, Jan 08 2007
Fatal Negotiation Mistakes Copywriters Make, and How To Avoid Them (2146 views)
Lack of experience, insecurity, and pushy clients can lead copywriters to erroneously discount their work.
Author: Chris
Submitted: Thursday, Sep 28 2006
Conquering Insecurity: Every Copywriter's Hobgoblin (2207 views)
Because copywriting is subjective, most if not all copywriters go through a sometimes long phase of insecurity in their work. However, using certain pricing tools can ease the uncertainty and help the copywriter appear more professional as well.
Author: Chris
Submitted: Wednesday, Sep 13 2006
Is the Non-Profit Niche for Copywriting All It's Cracked Up to Be? (2684 views)
Landmark survey of dozens of freelance non-profit copywriters and interviews with five non-profit copywriters, including gurus Jerry Huntsinger and Mal Warwick, reveals the truth about this unique and mysterious market.
Author: Chris
Submitted: Friday, Sep 08 2006
Getting Rich from Affiliate Programs (826 views)
Some times it pays to work with others. In this article we will discuss how to make money with affiliate programs.
Author: Chris
Submitted: Friday, Jul 07 2006
What Copywriters Can Do With Good Work That Was Never Used (1515 views)
How copywriters can use good, unused samples to their advantage.
Author: Chris
Submitted: Friday, Jul 07 2006
How to Stop Leaving Money on the Table and Get Paid Your Worth - Every Time! (1381 views)
The crucial steps in negotating your copywriting fee, including the establishment of your baseline. Also offers negotiating tips.
Author: Chris
Submitted: Friday, Jul 07 2006
Where To Find the Best Copywriting Clients (1494 views)
How copywriters can gain work from high-quality, high-paying potential clients
Author: Chris
Submitted: Friday, Jul 07 2006
How to Increase Your Copywriting Success (1727 views)
Little knows sources for the copywriter who wants to build a mailing list of high quality prospects.
Author: Chris
Submitted: Friday, Jul 07 2006
How to Price a Job Correctly Even When You're Totally Stumped (2212 views)
The mistakes copywriters make in their job pricing, plus valuable tips on what kind of clients to avoid, and a process for pricing correctly.
Author: Chris
Submitted: Friday, Jul 07 2006
Touching on Yoga (756 views)
There are a many people who are crazy about yoga today. One reason is that it makes them feel better and in good shape. The different poses and postures make their body healthy. So if you want to keep your body in shape, this might be the best exercise for you. But for most of them they find Yoga is the best way to relax and unwind
Author: Chris
Submitted: Friday, Jul 07 2006
Setting up Your Own Affiliate Program (part two) (806 views)
This article is the second of a two part series on setting up your own affiliate program. In addition to starting an affiliate program, you must manage it and keep track of it. The following information will show you how Managing and tracking your affiliate programs
Author: Chris
Submitted: Friday, Jul 07 2006
Affiliate Programs Can Be Very Beneficial To Internet (823 views)
An affiliate program is, simply defined, a sales job in which you earn a commission. You will be an independent representative of a company, offering their services and products to prospective customers.
Author: Chris
Submitted: Friday, Jul 07 2006
The Biggest Lie Potential Clients Will Tell A Copywriter (1998 views)
Don't let potential copywriting clients tell you this lie. It will cost you money and leave you feeling frustrated.
Author: Chris
Submitted: Friday, Jul 07 2006
Two Powerful Tools Copywriters Can Use to Increase Their Productivity - and Profits! (711 views)
A powerful paper tool and a "policy" that helps freelancers increase their productivity.
Author: Chris
Submitted: Friday, Jul 07 2006
Five Most Common Yoga Practices. (802 views)
Yoga is comprehensively known as a form of exercise that stretches and strengthens the body through various poses known as ASANAS. For some people yoga is the realisation of inner self satisfaction. For others it is a religion that they believe and must follow.
Author: Chris
Submitted: Friday, Jul 07 2006
How Important Is It For Copywriters To Have An Agency Quality Website? (1802 views)
Find out how important an "agency quality" website is for copywriters trying to prospect outside their geographic region.
Author: Chris
Submitted: Friday, Jul 07 2006
Touching on the History of Yoga (730 views)
The History of Yoga has a lot to do with the present times. The earliest Yoga started some 5000 years ago since human civilization begun. The scholars have believed that Yoga was originated out of Stone Age Shamanism.
Author: Chris
Submitted: Friday, Jul 07 2006
How Copywriters Can Bounce Back After a Client Messes Up a Direct Marketing Campaign (1814 views)
How copywriter can set themselves up for success - and what to do when a campaign still fails.
Author: Chris
Submitted: Friday, Jul 07 2006
How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job! (1628 views)
Afraid your concepting abilities aren't up to snuff? Buddy up with a pro to gain confidence and increase the chances of your copywriting success!
Author: Chris
Submitted: Friday, Jul 07 2006
Two of the Most Powerful Ways to Market Your Copywriting Services (6570 views)
These two powerful ways of marketing your copywriting services will help you land valuable clients.
Author: Chris
Submitted: Friday, Jul 07 2006
Why Every Copywriter Needs Great Testimonials... And How To Get Them Quickly (1716 views)
Find out how to get those super valuable testimonials that are so vital to your freelance success.
Author: Chris
Submitted: Friday, Jul 07 2006
How To Get 50% of Your Freelance Fee Up Front -And a Whole Lot More! (2514 views)
Most copywriters cheat themselves when it comes to getting paid. This article shows how to get half the fee up front and how to protect yourself with a "smart" fee agreement for copywriters.
Author: Chris
Submitted: Friday, Jul 07 2006
What Copywriters Need to Know About The Proper Use Of Copyright (1737 views)
What copywriters need to know about copyright, and how this protects them and their clients.
Author: Chris
Submitted: Friday, Jul 07 2006
How to Easily Boost Your Productivity - and Your Income! (1759 views)
Award-winning Copywriter Chris Marlow shares her failsafe tools for boosting income through increased productivity and prioritizing.
Author: Chris
Submitted: Friday, Jul 07 2006
An Internet Marketing Mentor Can Help You Create Steady Income (470 views)
A mentor does not buy, sell or negotiate. A mentor provides a service. In essence, mentoring is simply helping someone else play their cards right and become successful in internet marketing.
Author: Chris
Submitted: Friday, Jul 07 2006
What is Your Unique Selling Proposition? You're Leaving Money on the Table if You Don't Have One... (2494 views)
The freelance copywriter or business writer who takes the time to create a "Unique Selling Proposition" for themselves will be taking a powerful step to edge out the competition and increase business success.
Author: Chris
Submitted: Friday, Jul 07 2006
Second Tier Marketing (893 views)
In this article we will review the principles of second tier marketing or selling to your existing customers. We will also discuss how to cross-market and find potential customers that you may not have been aware of.
Author: Chris
Submitted: Friday, Jul 07 2006
One of the Fastest Ways to Gain New Copywriting Clients (1851 views)
How to shave months off your start-up marketing efforts by following this tried-and-true method of gaining new copywriting clients.
Author: Chris
Submitted: Friday, Jul 07 2006
A few avoidable errors when promoting your affiliate program (852 views)
In this article, I have listed a quick and easy bulleted list of does and do no's when trying to promote your affiliate program.
Author: Chris
Submitted: Friday, Jul 07 2006
Choosing a Domain Name (852 views)
In this article you will learn how to chose an effective and memorable domain name and learn how you can actually increase traffic by using an old, expired domain name.
Author: Chris
Submitted: Friday, Jul 07 2006
How Any Copywriter - Even a Beginner - Can Assemble and Present a Winning Portfolio (2625 views)
Why having a portfolio is so important and how you can assemble a winning one, even if you're a beginner.
Author: Chris
Submitted: Friday, Jul 07 2006
Headlines Secrets That DOUBLE Your Response (1494 views)
tested copywriting methods reveal some rules of thumb that can double, triple, or quadruple your response rates...sometimes increasing results by as much as 1,000 percent!
Author: Chris
Submitted: Friday, Jul 07 2006
Specialty Copywriting: How to Select the Right Niche Market for You (1683 views)
Everyone knows about the tranditional business categories where copywriting work will be found, but when you think "out of the box," you can find hidden niches - or even create entirely new niches - where you might be the only copywriter!
Author: Chris
Submitted: Friday, Jul 07 2006
How to Get B2B Clients: A Primer for Copywriters (1859 views)
Mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. Here's what's different about B2B and B2C clients, and detailed information on how to approach high quality B2B clients.
Author: Chris
Submitted: Friday, Jul 07 2006
How To Transition Into Copywriting By Moonlighting - Even If You Already Have A Full-Time Job (1683 views)
How to transition your way into copywriting by moonlighting, without making the usual mistakes.
Author: Chris
Submitted: Friday, Jul 07 2006
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