Articles By Avery Manko

If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy.

Successful direct mail does not need to be elaborate full color printing or creative copy. The major factors contributing to a successful direct mail program are in the planning and implementing of the program.

Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.

Let's face it, if you're in business, you're in marketing. What was true 50 years ago remains true today: nothing happens until something gets sold. And selling begins with effective marketing, but most marketing plans fail for two simple reasons:

While so much attention is focused on growing your customer list, what is often overlooked is that your current customer base is your best source for additional revenue. It's most likely to be the most valuable asset of your business and unfortunately every year a percentage of that customer base stops doing business with you. What you need to do is limit that loss because the longer you hold on to a customer, the more money you make.