Articles By David Little

The marriage of interactive kiosk technology with digital signage opens a world of possibilities to the smart marketer.

As recent figures reveal, flat panel sales are hitting their stride in mainstream America, which makes digital signage seem all the more familiar to shoppers.

Although digital signs look a lot like TV, they're actually a form of business communication that reflects on your organization.

Digital signage continues to strengthen as traditional media deals with declining use.

Two Wichita-area businesses are using interactive digital signage to create what are essentially virtual sales assistants.

Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow decline newspaper circulation and advertising.

Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment.

A new business to measure the audience for in-store marketing via digital signage and other ad vehicles should help to propel retail digital signage into the ranks of bona fide media contenders.

Recent developments indicate digital signage is poised to enter the mainstream of media choices for advertisers.

How effective are the billions spent annually on advertising, once a shopper walks into the store?

As digital signs applications in hotels migrate beyond the lobby, smart hotel managers will use the technology to help in delivering highly regarded personalized services.

Out-of-home advertising can influence your customers at the point of decision.

Publicly recognizing employees on in-house digital signs can motivate workers to reach for the stars.