Articles By Tim Dillard

In this final installment on the four mistakes, Tim Dillard ties together to the two keys to marketing success today by building the philosophical bridge between the new media and traditional media schools of thought.

Tim Dillard points out the future for business marketing is on the Internet. No big deal, right? However, there are four assumptions still floating around in the strategic development of business marketing strategies that are causing companies to miss the mark.

Franchising on the Internet? You bet. But it's not called franchising, it doesn't cost much money and it accomplishes the same thing our grandfathers did with the 600 page franchising agreements!

Remember James Carville's famous line, "It's the economy, stupid!"? That line summed up why people in the swing vote category went for Clinton over Bush in the 92 presidential elections. The Internet and new media can be summed up similarly.

Marketing is through the looking glass. As a consequence, everything is new. Today, October 30, 2006 CBS, mega-ad agency WPP and a host of others announced a new media initiative. The world is changing and changing fast.

In this final chapter, Tim Dillard, points the way to Internet Marketing success. You have to create your own Internet inside the Internet. It's not hard. It does take a plan and some hard work.

In this 3 part series, Tim Dillard places in plain English the keys to Internet Marketing success. With video taking hold of the Internet, every marketing person must grasp hold of the simple formula: Brand plus Technology.

Many businesses, small and large, are trying to figure out this massive blob-like thing called the Internet. They know it is or should be the center of their marketing but they don't understand it. That's because they make it too complicated. It's really very simple.