Articles By Marsha Friedman

As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it’s a powerful endorsement of the power of PR.

Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way.

When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press.

Need to build your business and want to use television promotion to do it? Have you ever thought about appearing as a guest on Oprah's show and the impact that it would have on your business?