Articles By Mohit Aggarwal

It is not hard to understand why LCD displays screens are rapidly being adopted by retail stores and restaurants. InfoTrends conducted a digital signage study where they polled consumers and found that "digital signage displays have a 47.7% effectiveness on brand awareness, increase the average purchase amount by 29.5%, create a 31.8% upswing in overall sales volumes, generate a 32.8% growth in repeat buyers and generate 32.8% more in-store traffic".